(BPT) - Running a small business focused on health and wellness is not an easy task at the best of times, but the past year’s challenges to the nation’s health have made it even harder. Never before have local businesses seemed so crucial to their communities, especially businesses centered on healthcare and wellness.
For these businesses to thrive, it’s vital to invest time and energy thoughtfully. Here are tips that can help local health and wellness businesses continue to expand and grow.
1. Learn from clients
Ask your clients and community members for their opinions about your products and services to ensure you’re delivering the care they most need and want. Free and low-cost online tools like SurveyMonkey or HubSpot can help you create a professional survey to unlock these useful insights.
2. Prioritize customer support
Make sure your clients have their needs met by measuring your response time to customer inquiries. Many businesses prioritize responding to patients or clients within 24 hours.
Offer your patients and staff the latest tools for success and safety. To reopen since the pandemic, PPE has been the top priority. Provide sufficient PPE and clearly communicate your health and safety protocols to everyone.
3. Invest in learning
Continuing education will make you competitive with other businesses. Keep up-to-date on the latest skills and knowledge to best serve patients and clients, and incentivize your staff to do the same.
4. Leverage your community
Living well starts with a healthy community. Collaborate with local businesses through creative ventures, like joint advertising efforts and events. Offer opportunities like student internships or volunteerism to community members to continue growing.
5. Find funding to fuel growth
Grants, loans and awards are available to help small businesses thrive. Search “small business grants” online or visit the Small Business Administration website, sba.gov.
Many corporations also offer awards programs. Since 2016, the Synchrony Pillars Project has honored small business leaders and healthcare providers who support their communities through changing times.
In 2020, the program recognized 20 businesses for strengthening and supporting their communities in innovative, powerful ways. Winners of the $10,000 prize included:
All of these efforts can help health and wellness businesses not only survive, but grow and expand. To learn more about the Synchrony Pillars Project and how it celebrates small business leaders and healthcare providers, visit SynchronyBusiness.com.
All company, product and service names are the product of their respective owners and are for identification purposes only. Use of these names does not imply endorsement.